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Cut the crap with Clean Care Seal

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Clean Care is Canada’s seal of approval for safer beauty & personal care products.

Join me as I call on the beauty and personal care industries, especially cosmetics, to #cutthecrap from our favourite lotions and potions. Too many of the products we use everyday, from our skin care to makeup and shower gel, contain harmful chemicals that can “disrupt our hormones and reproductive systems and even cause cancer”. I met with the founder of Clean Care Seal, Jenise Lee, last Thursday when I attended Connect Beauty 2014. Clean Care is an exciting new consumer initiative started by a Canadian to help Canadian shoppers by promoting honest, clean brands. Keep reading beyond the break for more about Clean Care.

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“We’re here for Canadians – for everyone who wants to pick products, which are healthier and safer for their families. We want to be in all retailers, with a special ‘Clean Care Seal’ section on the shelves, so Canadians can shop with confidence,” Jenise explained to me. “I couldn’t agree more,” I said, “we need this in every Shoppers Drug Mart and Walmart – where so many people shop.”

“Exactly!” Jenise laughed.

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I believe product labels can help us choose better quality, safer stuff for our families.

The truth is, it’s hard to know what to look out for in the pursuit of a Sasstainable life. Every time you turn around, there’s another dangerous chemical in our cosmetics, or another fish on the endangered species list, and a confusing amount of information on what’s sustainable from our food to our fashion. As consumers, we need help to #cutthecrap and learn to live a clean, sustainable lifestyle. That’s where the new Clean Care Seal comes in – designed to help us identify nontoxic personal care products in our favourite shops and stores.

When I was living in London, I became familiar with a host of certifications for all kinds of products and goods, like the amazing folks at the incredible Daylesford Farm. These certifications helped me identify products such as fairly traded, organic, higher welfare, and more. It made a big difference when I visited a pharmacy and grocery store, and I think we need more of that kind of no-nonsense, transparent labelling here in Canada.

I asked Jenise if Clean Care was a legal certification and what the difference is between that and a seal. “From what I understand from a lawyer, it’s different to set up a certification in Canada, legally speaking, because you’re not permitted to sell with one.” she said, “With a seal, we can partner with the brands that are nontoxic and safe and make sure Canadians can shop the products they need, with peace of mind.” I appreciate when brands and products are clearly labelled, without confusion, so I believe the new Clean Care Seal could make a difference to many of us. I hope more brands, retailers and companies will get involved. Toronto based retailer, Chartreuse Style has the first Clean Care section in its store.

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You don’t have to compromise on quality and preference to live clean.

Jenise had arranged for Connect Beauty attendees to have makeovers with a trained makeup artist, who usually works with Mac cosmetics, in partnership with Marie Natie, one of Clean Care’s brands. As Jenise said, “I wanted to work with a makeup artist who usually uses ‘conventional’ makeup brands, to demonstrate that natural and organic cosmetics are just as good, if not better.”

I asked Beeley, pictured below, if I could take before and after photos of her new look. What do you think of her makeover? Would you shop products under the Clean Care Seal? Thanks to Jenise for speaking with Sasstainable.

Let me know what you think in the comments. – A

Beeley before her makeover.

Beeley before her makeover.

Beeley after her makeover with Marie Natie cosmetics.

Beeley after her makeover with Marie Natie cosmetics.

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About the Author

Angela is founder and editor of Sasstainable, an insider voice on sustainable lifestyle and ethical luxury. She serves on the board of directors for Toronto Zooshare Biogas Co-operative. In 2013, she completed her MSc in Environmental Management at the University of London, at the Centre for Development, Environment and Policy. Her passion for the environment grew out of her family's rural property in Raglan, Ontario, now a designated Natural Heritage System area in the Ontario Greenbelt. In 2009, she was granted Ryerson University's Top 30 Under 30 Alumni award, because of her work as a motivational speaker, in partnership with Participant Media and Me to We. She inspired over 30,000 high school and university students across North America. She is a published writer, contributing articles to Geez Magazine, Eluxe Magazine and Feelgood Style, among others. She enjoys fashion, cooking, art and yoga. She currently lives in Toronto, Canada, with her daughter, Charlotte.
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